Magnetic Vehicle Signs
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Make your magnetic vehicle signs stick…in the minds of your target market.
With gas prices at a record high, wouldn’t it be great to get more out of your day-to-day car trips than just transportation? The extra business you could bring in from advertising on your car can help you make up for spiking gas prices. Finding affordable and effective advertising methods is a challenge that every small business owner faces. Magnetic signs offer you a simple solution. They are a low price, portable advertising method that you can easily apply and remove from your car, delivery van, or fleet of business vehicles.
Every time you get in your car, you have the opportunity to advertise for your business. Think of the millions of potential customers on the road each day. When stuck in traffic, it is easy to find yourself looking around and reading the sides of people’s cars out of curiosity. A study conducted by the American Trucking Association found that 91% of people surveyed could recall the marketing message on a vehicle, and 75% were able to get an impression of that business just from the message on the sign. Because you have limited time to catch a driver’s attention, it is important to design your sign in a clear and informative way. Here are a few tips to help you get the most out of your magnetic signs.
Explain your company’s product or service.
Clearly establish what products or services your business sells if your company’s name does not signify what you offer. Your magnetic sign should have a strong marketing message while setting your business apart from your competitors. Always keep your target market in mind and make sure your marketing strategy appeals to them. Try to be unique in your message, but make sure that you are clear about the benefit(s) that you provide to your customers. Sign messages should be between 3-5 words in length. Anything longer than that will clutter your sign and make it harder for readers to remember.
Display important information clearly.
Make sure that your phone number and web address are the most noticeable pieces of information on your magnetic sign. You can include your email address if it is easy to remember. Never forget the 3-second rule: if people cannot read and remember your sign in 3 seconds, they are probably not going to remember it at all.
Make your sign easy to read.
Other drivers should be able to read your sign easily and quickly. Use short, concise phrases written in large letters. Choose a clean font that fits in with your branding and make sure the lettering has a sharp contrast from the background color. It is important not to clutter your sign with too much text or too many images. According to most sign experts, 30%-40% of the sign area should be left blank. This improves the readability of the sign by focusing the reader’s eye on the main message. According to the Pennsylvania College of Optometry, signs with borders are read 26% faster than signs without them. When you use a border on your sign, you direct drivers’ focus toward your message.
Choose contrasting color combinations.
Use light colored lettering on dark backgrounds, such as yellow on black or white on navy. Readability is all about contrast. The more contrast your colors have, the easier they are to distinguish from each other. According to the Pennsylvania College of Optometry, using contrasting colors on signs makes them 78% easier to read and remember.
Maintain your sign routinely.
To appear professional and trustworthy, make sure to regularly clean and maintain your magnetic signs. Experts recommend that you clean your magnetic sign weekly with warm water and mild detergent. Vehicle magnets cannot be immersed in water, so don’t forget to remove them before you enter a car wash. You should store your magnets in a clean, dry place when they are not being used. Make sure not stack two of them facing each other and don’t place any heavy objects on top of your magnet.
If you treat your magnets with care, they can last you up to 3 years. That’s more mileage than you will get out of any other form of advertising for a fraction of the price. Follow the guidelines for creating magnetic signs listed above and you will be on the road to success in no time.